If your retail store is old and worn out, you should consider renovating it to attract customers. While it’s important to remodel your store, remember that you shouldn’t go at it haphazardly—you should highly consider your customer’s desires and sensibilities. Work with your retail store contractors and pay close attention to the customer experience.
For the best outcome, pay close attention to these areas when renovating:
The store entrance
This is where your customers will be getting in, so it needs to be attractive to look at. Remember that your customers will make the buying decision based on how they feel when they are in your store.
Since the entrance serves as a transition from the outside world into the retail environment, it should have an inviting look. As a rule of thumb, use cool colors that make the customers feel comfortable.
If you regularly have a large line of customers, it would be wise to have a few chairs to sit on as they wait for you to serve the others.
The walls and ceilings
You might have the impression that your customers don’t care much about how your store walls and ceilings look, but this isn’t the case. As we mentioned above, your customers make the buying decision based on how they feel when they are inside your premises.
As a rule of thumb, you should work with your contractors and create an inviting vibe.
In most cases, you don’t need to do much, as applying a fresh coat of paint is enough to transform your space, but if your store is old and the walls have holes, you have a lot of work.
Besides painting the walls, you can also apply wallpaper, graphics, or even graffiti, depending on the nature of your business.
For the best outcome, consider the walls and ceilings as blank canvasses that can help capture your customers’’ attention. Remember that you don’t need to make dramatic changes or incur dramatically expensive to make a dramatic impact.
Lighting can significantly change the look and mood of your store. For example, you can give it a sleek, soft, modern, natural, industrial, or even loud mood depending on the lights you use.
There are all types of lighting fixtures ideal for different applications that you can use. If you aren’t sure about the right ones to go for, get the input of a professional.
As you are installing the lights, pay close attention to the energy needs. You don’t want to install lights that consume too much of your energy, making them unsustainable. As you create the mood and theme of the retail store, you need to ensure that you also save some money so go for energy-efficient lighting fixtures.
Floors often get damaged, and the situation worsens when your store is old. A damaged floor is an eye sore and often a sign of an unkempt space, so you must keep your floor in top shape.
If there are holes, you should seal them. For that perfect look, install flooring material that is attractive to look at and durable.
Luckily, there are plenty of flooring materials you can install. The perfect choice would be a wooden floor that gives your store a high-end look. If you don’t have a lot of resources, go for a vinyl plank floor that resembles natural wood.
For the best look, work with experienced retail remodel Washington DC professionals that will help you design the flooring to give your store a modern artistic look that is pleasing to look at.